Simulation & Video, 3:20 — The Logistical Baroque

Performative Computation at Navel Gallery, 2019, Bi-City Biennale of Urbanism & Architecture, 2016

Designed with the simulation engine Simio, a professional logistic simulation software that is used to plan large scale manufacturing, transportation, and supply chain systems. The project simulates alternative optimization scenarios and aesthetics. 

“My house, my rules, my pleasure” — said Donatella Versace, or an algorithm.

Automated fulfillment centers, monthly furniture subscription services, short-term apartment stays, and personalized fast fashion, The Logistical Baroque is a video that examines the opulence of algorithmic consumerism and delivery urbanism. Anything can be shipped and everything arrives on time. 

Offering discovery remixes and auto suggested interiors, rooms are instantly organized upon arrival, combining conveyor belt runways and popular decorating layouts. Reflecting the speed at which our globalized tastes change, we follow digital seasons and switch preferences within seconds. Misalignment inevitable, leading to new room typologies. 

In collaboration Ben Hooker and Tim Durfee
 FULL VIDEO, Song  credits:  My House My Rules My Pleasure, Donatella Versace
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Conveyor design based on averaged interior room layouts.  

HOUSE — Jenny Rodenhouse

designer — educator